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Territory
Responsibilities & Sales Personnel:
Astron Electronics, Inc. has been a Southern
California Manufacturers Representative
since 1958.
The combined sales and marketing expertise of our sales
staff spans well over 120 years.
We cover all of
Southern
California, bounded on the north by the Counties of San Luis
Obispo, Kings, Tulare and Inyo, all the way to the San
Diego border, inclusive (postal ZIP codes 900-935), Southern
Nevada, bounded on the north by the Counties of
Esmeralda, Nye and Lincoln, inclusive (postal ZIP codes
889-893), and the State of Baja California Norte,
Mexico.
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Steven
G. Tennessen, President
Steve
is the President and founder of Astron Electronics,
Inc. Astron
Electronics, Inc. was started
in 1994 after a successful stint in distribution.
Steve was part owner and CEO of Inductive
Components and Crystal, a
component distributor based in Orange County.
In 2000, Astron Electronics,
Inc., bought Gravley and Associates, Inc. a
very well-known
and well respected manufacturers' representative
firm in Southern California.
The
successful marriage of the two companies
helped Astron grow to become one of the premier
manufacturers representative firms in Southern
California.
Steve
was educated at the University of
Wisconsin-Whitewater in Business. He is an active
member of ERA National, Socal ERA, and ERA San
Diego. Steve is on the Board of the Southern
CA chapter of ERA, as the Membership Chairman and
was the Assistant Show Director for the SOCALEE
trade show. Steve has also teamed up with a
fellow rep firm owner to purchase the SOCALEE trade
show.
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Mindy
Cadiz, General Manager & Distribution Manager
Mindy
has been with Astron for 6 years. She
graduated from California State
University, Long Beach, with a BS in
Business Marketing.
She still attends CSULB and is
working towards her MBA.
Mindy
is the General Manger and Corporate
Secretary for Astron.
She manages
the Inside and Outside sales team,
coordinates principal visits, tradeshows,
and Principal reporting.
She ensures that all requests for
samples and quotes are handled by the
proper salesperson and followed up
accordingly with the principal.
Mindy
works with the managers of all of our local
distributors.
She visits to continue mind share and
keeps their numbers to the forecasts that
they create.
She also runs the many distribution
promotions that we introduce.
Her overall involvement helps us
close
New
Business Opportunities.
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Steve
Donohoo, Field Sales Manager - Orange County & Riverside
Steve
has been with Astron for over 7 years now.
He graduated from California State
University, Fullerton, with a BA in liberal
studies and a minor in business administration.
He came to us with over 10 years of sales
experience in our marketplace.
His last position was in Southern
California component sales for IC Solutions.
Steve
is Astron’s Senior field salesperson and is
an officer of the corporation. He covers
Southern Orange County, Riverside County, and
select accounts in Los Angeles.
Steve’s product knowledge, sales
ability, and longevity with Astron, help to
bring us New
Business Opportunities
on
a regular basis.
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Michael
Singer, Territory Manager - San Diego & Imperial
Prior
to joining Astron, Mike was the Regional Sales
Manager with the Polese Company.
Prior to that
he was the Regional Sales Manager at Ametek.
Mike brings with him 25 years of Sales Management
and Field Sales experience. He has a strong
background in selling many types of Electronic
Components.
Mike
has a Bachelors Degree in Business from the
University of Phoenix.
Mike
covers San Diego, Imperial Counties, and
Temecula in Riverside
County.
Mike is an active member of the San Diego
chapter of ERA.
His knowledge, glamour shot photo, and
sales ability bring us
New
Business Opportunities
on a regular basis.
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Keith
Kowasz, Territory Manager - LA, Ventura, & Santa Barbara
Keith
has been with Astron for over two years now. He
has a BS from Northern Illinois University.
Keith opened the West Coast office for a local
representative firm called Wavan Associates, Inc.
They sold similar electronic components. Keith also
worked for over a decade at a Contract Manufacturer
in Illinois with his final position as Plant
Manager.
Keith
covers Northern Los Angeles, the San Fernando Valley
(Ventura & Kern Counties), Santa Barbara, and
San Luis Obispo. His experience with major OEM
accounts brings us New
Business Opportunities
on
a regular basis.
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Paul
Galletta, New Business Development - L. A. & San Bernardino
Paul
came to after being the National Sales Manager for
Teledyne Microelectronics here in Los Angeles.
Paul spent 30 plus years with Teledyne, selling a
variety of micro-electronics and hybrid components.
Paul
is responsible for Southern Los Angeles and he is
our Military Guru covering select military
accounts in San Bernardino and Orange County.
His 30 plus years of experience selling at
major OEM customers
in the LA territory brings us New
Business Opportunities
on
a regular basis.
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Bud
Hill, Field Sales - San Diego & Mexico
Bud
brings over 15 years experience dealing with the
maqilladora industry of Mexico.
He has a total of 20 years of selling
electronics is Southern California as both a
distributor and a manufacturers representative.
His most recent position was with West
Electronics.
Enrique
Loma (Bud Hill) is responsible for Southern San Diego
and Baja Mexico.
Bud brought Astron over 20 years of rep and
component sales experience.
His long-time experience with our product lines
and his experience at major OEM customers in the
Mexican territory brings us New
Business Opportunities
on a regular basis
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Stephen Klass, Distribution
Manager
Our
third Stephen, was
hired solely based on his name.
Seriously, Stephen
came to Astron as a recent graduate of UC San Diego, and
the University of Miami. Stephen, started out in
inside sales and he
has done such a stellar job that we have promoted him to
Field Sales.
Stephen
is responsible for inside sales through our
distribution network.
His job is to refer B and
C tier companies through distribution.
He follows up with the distributor until the
orders are placed.
Stephen will also ensures that
all orders placed by our distributors turn
into repeat business, by following up with the
customer and/or
distributor after the PO has been shipped to receive
the subsequent orders.
Stephen works with our outside sales force by
setting up buddy calls with local distributors field
salesmen when appropriate. His efforts of calling,
qualifying and referring trade show, internet, and
marketing leads to distribution, bring New
Business Opportunities
to Astron on a daily basis.
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Beth Baker,
Inside
Sales
Beth
is responsible for inside sales for each field
salesman. She is the liaison between our customers, the
field sales team, and our principals.
Beth ensures that all orders placed with Astron
turn into repeat business,
by following up with the customers after the PO has been
shipped.
Beth also follows up on all trade show, internet,
and other marketing leads to gain new business
opportunities.
Beth's efforts bring New
Business Opportunities
to Astron on a daily basis.
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Jessica Younghans, Customer
Service
Jessica is responsible for customer service, principal reporting, and
Commission's. Jessica enters the manual commissions from commission reports into
the ESI database. She
alerts the salesmen of any new opportunity or customer found
in the commission statements to the specific field salesman.
Her efforts of finding new
customers and opportunities bring Astron New Business
Opportunities
on a daily basis.
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Jennifer
Droney,
Accounting
Jennifer
worked with Astron way back in 1998 through 2002 and
then she moved to Hawaii. For some reason, that is
not explainable, she left Hawaii and is now with Astron
again, in total Jen has worked for Astron for over 6
years. Jen is responsible for accounting and
commissions.
The
detailed reports that she performs with the commission
statements helps the field salesmen find New
Business Opportunities
with existing customers from other lines.
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