downloadable:  * Line Card  * San Diego  * Mexico  * Nevada  * Distributor List

news and notes:

halloween at astron:

Irvine, CA - October 31st, 2011 -- Here are a few pictures from our Halloween luncheon! "It was a blast, good costumes, great pot luck lunch, and Blake provided the entertainment as usual.  You will have to call to find out what he did that was so funny and no it's not him wearing the wig in the picture." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured on the left:  Blake Schow, Regional manager Weidmuller

Pictured on the right:  Debra Reiter, Field Sales Astron Electronics, Inc.

astron partners with synqor:

Boxborough, MA - October 23rd, 2011 -- Astron Electronics, Inc. Partner's with SynQor.  "SynQor is very complimentary to Astron's product offering.  Our power offering, flows nicely with DC to DC Convertors.  Together we look forward to growing their business in the Southern California marketplace for many years to come.  Commented Steve Tennessen, President Astron Electronics, Inc.

astron adds test & measurement product line from w. l. gore:

Landenberg, PA - October 11th, 2011 -- W. L. Gore & Associates, Inc. (Gore) announces that Astron Electronics, Inc. (Astron), Gore’s authorized sales representative in Southern California, will now sell Gore’s high-performance line of Test & Measurement Microwave/RF Cable Assemblies.  

“Astron and Gore have built a strong relationship around Gore’s ePTFE and PTFE material technology, providing solutions for EMI grounding and shielding,” says Mark Mulle, Global Channel Leader for Gore. “We are excited to bring the same technical leadership of Gore’s high-performance Microwave/RF Test Cables to the Astron product offering.”

Click here for the whole press release

king of the beach:

Seal Beach, CA - September 4th, 2011 -- DB Cooper, AKA Dave Burgener, is the king of Seal Beach for a year.  His four man volleyball team won the Dolphin Sand Volleyball tournament.  "Figures the first year I miss of the last four, DB Coop, wins the tournament.  Congrats Buddy!!."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Dave Burgener, Marketing Manager, PUI

steve emcee's for roy vallee:

Cypress, CA - July 21st, 2011 -- Steve Tennessen was the emcee for Roy Vallee's speech on the Technology Driven Economic Recovery. This would be the first ever joint event between the Southern California chapter of ERA and the Radio Pioneers. "It was a great night, Roy as always tells it like it is.  Thankfully he said the electronic Industry will continue to grow for the foreseeable future, albeit modestly.  The turnout was the best we have had in many years for an ERA sponsored event.  I am thinking that there will be more joint events in the future."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured Left to Right: Roy Vallee, CEO Avnet & Steven Tennessen, CEO Astron Electronics, Inc.

About Roy Vallee: http://goo.gl/dTnqo

astron teams up with weidmuller:

Irvine, CA - July 1st, 2011 -- Weidmuller appoints Astron Electronics, Inc. as their new Southern California representative.  "A few years after our first interview, Weidmuller agreed to interview us again at EDS.  This time we were able to come to an agreement.  Weidmuller is a very complimentary line for Astron and we look forward to growing their sales for years to come." Commented Steve Tennessen, President Astron Electronics, Inc.

  

neumann's annual vvsd golf tournament:

Rancho Penasquitas, CA, - June 10th, 2011 -- Neumann Electronics, hold's it's annual VVSD (Veterans Village of San Diego) golf tournament.  This tournament raises money to help support injured veterans from all wars.  "I love this tournament, not only do you have a good time but 100% of the proceeds go towards helping our wounded warriors.  No one deserves it more then the men who put their lives on the line for our freedom.  Thank you Rich Unruh, Charlie Taylor, and Dave Sandberg for joining me this year." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Charlie Taylor, National Sales Manager, YS Tech.  Charlie had the straightest drive to that point.  Not sure how anyone hit it closer to the line then what he did, but alas, he did not win the prize.  I was a close runner up in our group, but had to give way to our principal :)

astron teams up with globtek:

Irvine, CA - June 6th, 2011 -- Globtek appoints Astron Electronics as it's new Southern California representative.  "This might go down as one of our best EDS shows ever, with the Globtek signing, we were able to secure three very well known names in the industry.  Globtek is a premier manufacture of power supplies.  We are all excited to have the opportunity to represent them in Southern California." Commented Steve Tennessen, President Astron Electronics, Inc.

another successful cabana party at the paris:

Las Vegas, NV, - May 23rd, 2011 -- Astron kicks off EDS with it's third annual Cabana pool party at Paris Hotel and Casino.  "With all of the interviews and sales meetings that go on during the week, it is nice to sit down with current and prospective principals and relax.  We also, had many of our close distributor friends show up and partake in the fun.  Of course the perfect weather and comfortable surroundings don't hurt either.  We had the biggest turn-out this year at the cabana with over 50 people coming by to say hi to have a drink with us." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: The Paris hotel at night and the Cabana by day.

  

arthur and steve at the angels game:

Anaheim, CA - May 11th, 2011 -- Arthur Alves and Steve Tennessen attend the Angels game in Astron's seats.  "We had a great time, even though the Angels did not pull this one out.  All in all the seats are awesome and we were ahead until the ninth inning.  Maybe we will win next time." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured:  Steven Tennessen and Arthur Alves, National Sales Manager at Teledyne Reynolds.

astron and mag layers at the viasat table top:

Carlsbad, CA - April 20th, 2011 -- Astron and Mag Layers show their wares at the Viasat table top show.  "The day started off kind of cold and then warmed up just fine.  Steve Cuttrell and I were able to meet a lot of Viasat engineers.  We both received a couple good opportunities.  If I can book one of them, the day was worth it" Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured:  Steven Tennessen  and Steve Cuttrell, Strategic Accounts, Mag Layers USA.

anaheim angels game with dave burgener:

Anaheim, CA - April 13th, 2011 --  Angels games are always fun, especially in these seats!  "Dave called to tell me that I invited him to a day game, after the game had already started (I thought it was a night game).  I grabbed the tickets and run off to meet him at the stadium.  When we finally get there, it is already the 5th inning.  However, we still got to see 9 innings of baseball because the game was tied and went into extra innings, 14 innings to be exact.  So 9 innings of baseball and the Angels won!!  See Dave it all worked out after all." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured on the left:  DB Coop, aka Dave Burgener, Vice President of Marketing, Projections Unlimited and Steven Tennessen

 

happy birthday dear db cooper, happy birthday to you....

Huntington Beach, CA - April 8th, 2011 --  Not sure what is with the months of March and April, but three distributor guys birthdays all within a month of each other.  That can hurt the pocketbook...  For Dave's birthday we took him to his favorite restaurant La Brique in Huntington Beach.  "I did not plan the music, that was just another fun part of celebrating Dave's birthday.  I can't tell if he is scared of the guy or just having fun." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured from left to right: Adrienne Biehl, DB Coop, aka Dave Burgener, Vice President of Marketing, Projections Unlimited, and Unknown Sax Player.

 

green bay or pittsburgh:

Dallas, TX - February 5th 2011 --  "Who wanted the Packers to win the Super Bowl?  One might think Debra picked the Packers because of how she is dressed in the picture.  One could also think Steve was rooting for them because he was at the GAME!  "Truth be told, Debra is a huge Steelers fan and had to wear my Jersey as the loser of the Super Bowl bet.  Thanks for being a sport Debra!.  GO PACK GO" Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured on the left:  Debra Reiter paying off her bet with Steve :)

Pictured on the Right: Steven and friend Todd Christenson at the Super Bowl, rooting on the Packers!

 

happy birthday ricky rue, happy birthday to you....

Newport Beach, CA - March 3rd, 2011 --  Ricky Rue aka Rich Unruh wanted to eat at his favorite restaurant down in Newport Beach for his birthday.  "Fun night with two of my favorite people, dinner and a few cocktails to celebrate Rich's birthday.  He took it easy on me by not creaming me on the golf course this year.  That was nice...." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured from left to right:  Steven Tennessen, Rich Unruh President SMD, Gina Zimmerling, and Beth Baker, Astron Electronics, Inc.

 

astron shows at md&m:

Anaheim, CA - February 8th,  9th, & 10th 2011 --  "Another year Astron displays at the MD & M show.  With 120 plus leads, it was a great turn out.  The turn out is as good as it ever was.  This year we gave away a T-shirt straight from the superbowl!  Tom Moranski of IDP was the winner.  It also happed to be Dennis Granger's Birthday, so a Ducks game celebration was in order." " Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured on the left:  Tom Moranski, National Sales Manager IDP and winner of the Green Bay Packer Championship T-shirt bought at the Superbowl!

Pictured on the Right: Bob Campanini, Director of Business Development, Dennis Granger, Regional Sales Manager (front), Ron Kuelto, Field Sales Astron, and Steve Tennessen

pui had a table top show at source:

Irvine, CA - February 4th 2011 --  "Projections Unlimited, Inc. asked Astron to join them at a table top show for a local customer, Source Scientific.  It was a great way to get a captive audience with the employees of Source Scientific!  Thanks Carol Bridges for putting it on and inviting Astron Electronics, Inc. to be part of the show.  Carol we all hope you feel better soon." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured:  Beth Baker, Distribution Manager, Astron Electronics, Inc. / Debra Reiter, Field Sales, Astron Electronics, Inc. / Travis Griffin, Sales Manager, Projections Unlimited, Inc. / (not sure who is in red) /  Katie Gau, Marketing Manager, Projections Unlimited, Inc.

pioneers in costa rica?:

Irvine, CA - January 14th 2011 --  "Radio Pioneers spotted in Jaco, Costa Rica!  A few fun days of relaxing, fishing, golfing, and sightseeing.  We had a great time, except for fishing, where Don West's bad luck caught up to us again!" Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured:  Don West, President, House of Batteries / Steve Jouflas, National Sales Director, Holystone International / Arturo, Group Guide / Rich Unruh, President, SMD / Dave Burgener, Vice President of Marketing , Projections Unlimited, Inc. / Steve Tennessen

reprint - astron electronics, inc., best recommendation ever:

East Aurora, NY - transcript of actual email, Sent: Friday, April 27, 2009 2:22 PM  From: Wild, Chuck  To: 'Najla Azeredo' Subject: Astron

Najla,

Just a bit of information for you about Astron. Astron has serviced us in Southern California since 1999-2000 timeframe. During that time, Astron has more than tripled the amount of business in the area, and every year has met or exceeded their plan. I am also excited to report that they are bringing the correct opportunities to us, and penetrate the type of account that we recommend to them. Any and all direction given by myself and the factory is followed up quickly and responded to appropriately. Astron also is pro-active about visiting the factory and attending training sessions and seminars.

Steve Tennessen has also done a great job in keeping his staff together and organizing it into a top notch sales organization. Mindy Cadiz is a wonderful manager of accounts and is always ready with the answers to whatever questions may occur. The outside staff is always available by phone or e-mail to answer specific questions on accounts and design opportunities. A recent improvement was adding Stephen Klass as an inside sales contact to follow up on existing business and grow new business. Overall the direction the company has taken since I have been on board with them has been extremely positive.

To wrap up, I certainly recommend Astron as the best possible choice for representation in Southern California.

Chuck

sales meeting at gore:

Barksdale, DE - October 10th, 2010 --  "Now that is an awesome picture.  To have that much color in the trees that are your front lawn!  I'm just glad I did not have to rake them.  Looking forward to my next trip back, amazing area and people to work with." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured on the left: Front entrance to Gore's Barksdale plant.

Pictured on the left to Right: Mark Mulle, Beth Lewandowski, and Brian Novellino, Gore Associates

astron shows at arrowfest:

Westlake Village, CA - September 9th, 2010 --  "Arrowfest was a huge success for Astron.  We were able to meet with many customers and enjoy time at Micropac's booth.  Arrow always makes it a fun event for everyone to meet and greet.  Surprisingly it is always well attended. "Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured on the left to Right: Beth Baker, Distribution Manager Astron Electronics, Inc., Les Jensen, M-tron, Bob Campanini, Director of Business Development (Back), Dennis Granger, Regional Sales Manager (front), Steve Tennessen.

astron attends the sagebrush social:

Westlake Village, CA - August 4th, 2010 --  Astron is one of many sponsors in the ERA sagebrush social.  "There were several first time customers who attended this year's ERA Social at the Sagebrush. More then any previous year. The attendance by more customers indicates that through word of mouth and invitation, our customers are seeing the value of attending the ERA Social Events. There was plenty of food and drinks for all. "Commented Richard Powell, Field Sales, San Fernando Valley, Astron Electronics, Inc.

Pictured on the left: Lee Stern, CTS

Pictured on the Right: Jim Dick, Alcatel

 

radio pioneers at a winery in downtown la?:

Los Angeles, CA - July 15th, 2010 --  The Radio Pioneers have dinner at the historic San Antonio Winery.  "What a fun event.  I took a group of eight people for a tour of the winery and dinner.  The winery is located in downtown Los Angeles, who would have thought a winery could exist there.  It just so happened to be the night before my birthday and as you can see by the photo's, we did a few shots and had a lot of fun." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured on the left: Steve Tennessen, Astron / Charlie Taylor, National Sales Manger YS Tech.

Pictured on the Right: Beth Baker, Distribution Manager Astron

 

astron throws a cabana party:

Las Vegas, NV - May 15th & 16th, 2010 --  "Ok this is not Rehab, as seen on TruTV, it's Astron's 2nd annual cabana party at the EDS show!  All manufacturer's are welcome to join us for cocktails and fun in the sun.  We have it on the Monday afternoon prior to the EDS show.  I went to EDS for years and never made it outside of the hotel.  This way we can discuss business and still come home with a tan..." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured on the top left: The Pool Cabana!

Pictured on the top  right: Johanson / Mindy Cadiz General Manager, Astron

Pictured on the bottom: Steve Tennessen, Astron / Chuck Wild, Regional Sales Manager, Precisions Ind.

 

astron exhibits at the del mar trade show:

Del Mar, CA - May 15th & 16th, 2010 --  Astron exhibits at the Del Mar Trade Show.  "As always, we received many very good leads and new contacts.  Doug and Julie always do a fantastic job." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured on the left: Mike Singer, Beth Baker, and new customer. 

Pictured on the Right: Line card advertising between Halls.

 

tijuana's era social:

Irvine, CA - April 29th 2010 --  Astron hosted the spring ERA social again this year.  "It looks like it is catching on!  We had our biggest turnout ever.  Fun people, decent food, and alcohol make for a good night!"  Commented Steve Tennessen President Astron Electronics, Inc.

Pictured on the left: Mindy Cadiz & Steve Tennessen, Astron Electronics, Inc.

Pictured on the Right: First person to name all 10 people in the picture will receive $100.00!! (Click to Enlarge)

open house:

Irvine, CA - April 23rd 2010 --  "About 50 people came by to see our new office space.  A good time was had by all. It's nice to finally be moved in and back to the normalcy of day to day work."  Commented Steve Tennessen President Astron Electronics, Inc.

Pictured on the left: New sign above our door.  

Pictured on the Right: Steve Tennessen, Lindsey Lonn, and Rhiannon Axton 

More pictures - click here

 

astron back in goleta and camarillo:

Goleta and Camarillo, CA - April  21st & 22nd, 2010 --  Astron shows its wares at the local ERA table top shows.  These shows are a great way to get our local customers to come and see everything we sell.  The weather did not co-operate fully this year with rain on the first day.  We still received some great contacts and will receive business because of the show."   Commented Richard Powell, Field Sales, Astron Electronics, Inc.

Pictured: Charlie Taylor of YS Tech and Richard Powell, Field Sales, Astron Electronics, Inc.

 

era proud bird show:

El Segundo, CA - March 3rd 2010 --  Astron displays at the 2010 ERA Proud Bird table top show.  The Proud Bird is a restaurant in the heart of the military and space community, right by LAX.   "Being a board member of ERA, I was able to ask them to think about doing a trade show at the Proud Bird.  Once ERA was on board and with some nice marketing by the ERA members, the show went back to the Proud Bird for the first time in 12 years.  It was truly a success and we were glad to be part of it"  Commented Steve Tennessen President Astron Electronics, Inc.

Pictured: Debra Reiter, Field Sales

a powerful power show - apec 2010:

Palm Springs, CA - February 23rd 2010 --  "Can you believe it?  A trade show in Palm Springs!  Wow, what a great location, especially for this time of year.  Methode stole the show with their Mobile Design Showroom or "Big Foot" as we affectionately call it.  Tocos, Bob Kruse had a great booth location and received some very valuable leads.  This is one show I will travel to, see you in Fort Worth Texas next year!"  Commented Steve Tennessen President Astron Electronics, Inc.

Pictured Top:  Bob Kruse, National Sales Manager, Tocos and Monroe Bunge, Field Sales Astron Electronics, Inc.

Pictured Bottom Left:  Ted Kill, David Ciembronowicz, and Mark Shermantaro, Methode Electronics

Pictured Bottom Right:  Big Foot, Methode Electronics Mobile Design Showroom



Click to enlarge first two photo's

all the way from minnesota to watch hockey?:

Anaheim, CA - February 10th 2010 --  After a long day of sales calls and working the MD & M show it was time for some Rest & Relaxation.  "Being that the E-switch boys had been in town for a few days.  I took it upon myself to find something to do in a cooler climate, like they are used to.  I didn't want them to  over heat and pass out.  Hockey was the obvious choice, ice, coats, and beer, they felt just like they were at home!  Seriously it was a great game, we all had a lot of fun, and the Ducks won!"  Commented Steve Tennessen President Astron Electronics, Inc.

Pictured from Left to Right: Rick Nelson National Sales Manager, E-switch, Rick Kline Western Regional Sales Manager, E-switch, Monroe Bunge, New Business Development, Astron, and Steve Tennessen, President, Astron.

hi-jinks 80th anniversary:

Seal Beach, CA - December 10th 2009 --  The 2009 Radio Pioneers Hi-Jinx featured Billy Gardel (very funny Comedian, he just started filming his own TV show), two wonderful bands, and of course a 5 star dinner, and dancing.  This was the 80th anniversary of the Radio Pioneers and the Christmas Hi-Jinx.  "I am very proud to be a member of this prestigious group and look forward to many more memorable times with everyone." Commented Steve Tennessen President Astron Electronics, Inc.

Pictured Top: The 2009 Radio Pioneers

Pictured Bottom: The three musketeers; Rich Unruh, President SMD, Steve Tennessen, President Astron, & Dave Burgener, Marketing Manager PUI

steve in phuket for a leadership development meeting?:

Phuket, Thailand - December 2nd 2009 --  Astron travels to Phuket Thailand for an all important leadership meeting.  "What a great location Gore picked for their meeting.  It was nice to be flown there first class and put up in the beautiful Hilton Resort and Spa.  W. L. Gore sure knows how to treat their representatives."  Commented Steve Tennessen, President Astron Electronics, Inc.  (Tongue way in cheek)

Pictured: Steve Tennessen, President Astron, in Phuket Thailand

astron and gore at the philadelphia eagles - san diego chargers game:

San Diego, CA - November 15th - Every once in awhile an east coast principals favorite NFL team makes it to sunny Southern California during the winter.  It is too tempting of an opportunity to pass up, the trap is set.  They jump on a plane and travel thousands of miles, only to have their hearts crushed by the Chargers.  There are still plenty of good times to be had by all!  "Unfortunately both teams were a major disappointment in the playoffs (as were my packers)"  Go Favre???"  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Mark Mulle, Gore and Steve Tennessen at the Eagle Charger game

astron, entertains paul dechen from mtronpti:

Anaheim, CA - October 22th 2009 -- How do you properly end a week of sales calls?  You take your principal to an exciting Angels PLAYOFF game!  If that is not good enough, you sit in the second row behind home plate and you make sure the Angels will be hosting the eventual world champion  New York Yankees!  Don't believe me, ask Paul Dechen of MtronPTI, how great the game was!  A game that the Angels ended up winning with over tens runs scored.  "Not only was the game, seats, and matchup ideal, we end up sitting 5 seats away from Tommy Lasorda (Mr. I can sleep through anything) and Frank Robinson two rows behind him!  Two big thumbs up, way up for that game!!!"  Commented Steve Tennessen, President Astron Electronics, Inc. and avid Angels fan.

Pictured Top Left: Frank Robinson

Pictured Top Right: Tommy Lasorda, sleeping again

Pictured Bottom Left: Pau Dechen and Steve Tennessen

Pictured Bottom Right: The losing pitcher Mariono Rivera

 

prime electro products trying for distributor of the year:

San Diego, CA - October 11th - "Rick Ballentine invited Beth and myself to our first Dodger playoff game.  Even though we were late five innings do to the horrendous LA traffic, we did not miss a run in the 2-1 Dodger victory over the soon to be NL champions.  It was a great time, thanks again Prime Electro Products!" Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Steve Tennessen, Beth Baker & Rick Ballentine

teledyne reynolds & printed circuits sign astron on as their new representative for southern ca:

Marina Del Rey, CA - October 1st, 2009 -- Teledyne Printed Circuit Technology and Teledyne Reynolds sign Astron Electronics, Inc. as their new manufacturer's representative for all of Southern CA.  "Teledyne is extremely complimentary to where Astron is currently playing.  Teledyne sells in the same markets that we serve.  This offers both companies new opportunities at most of the major primes as  we mix both companies contacts together.  Teledyne, a household name in our industry, together with Astron's proven track record calling on the military / aviation markets, make for a formidable team." Commented Steve Tennessen, President Astron Electronics, Inc.

astron, ys tech, and gore display at the oceshow and at imaps:

Anaheim, CA - September 29th - October 1st, 2009 --  Why did attendees "spin" by our booth?

"We brought the Roulette Table to our booth to celebrate Astron Electronics' 15 years in business! It definitely drew a crowd and some people were lucky enough to be winners. The table gave us a chance to converse with attendees in a different ambiance, and best of all, we're building new relationships with those who stopped by."  Commented Mindy Cadiz, General Manager, Astron Electronics, Inc.

Pictured Top Left: Mindy Cadiz, General Manager, Monroe Bunge Field Sales, Astron Elelctronics, Inc. and on the right a very special customer.

Pictured Top Right: Charlie Taylor, National Sales Manager YS Tech with Monroe Bunge, Field Sales Astron

Pictured Bottom Left: Mike Singer, Field Sales Astron with Mike Norfleet, Product Manager Gore Shield

Pictured Bottom Right: Taylor Whitney, Inside Sales

charity golf for casa teresa:

San Clemente, CA - June 10, 2008 -- "For the second year in a row, I was invited to play with Karen Gau and Dave Burgener at Arroyo Trabuco for a charity called Casa Teresa.  The Gau's spend a lot of time working with this particular charity and I felt privileged to be a part of it.  The charity benefits underage unwed mothers who have children.  Not only did I had a great time golfing, I was able to help others.  For more information on how you can help these women, contact Bob Gau at (714) 544-2700."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured Back Row: DB Coop (Dave Burgener) & Steve Tennessen

Pictured Front Row:  Don West & Karen Gau

astron and ys tech meeting at the angels game:

Anaheim, CA - July 6th, 2009 --  Charlie Taylor and I discuss fan sales at the Angel - Ranger game.  "It was a great way to spend some time together after a long day at work.  It was a great game, the Angels won and took over first place in the Pacific Division.  The fact that they scored 9 runs was an added bonus!"  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Charlie Taylor, National Sales Manager YS Tech

astron sponsors the era spring stimulus social:

Irvine, CA - May 20th, 2009 --  This year's social was a great success!  A lot of people came by, close to 100 at last count.  There was a cross section of people from all parts of the industry: Representatives, Distributors, Contract Manufacturer's, and Customers.  Here are a few pictures of the people who came out to the social."  Commented Steve Tennessen, President Astron Electronics, Inc.  {Click on the image to enlarge it}
                                                                  

eds - astron sponsors a day at the pool:

Las Vegas, NV - May 11th, 2009 --  Astron rents out a pool side Villa at the Paris in Las Vegas.  "The Astron Pool Party at the Villa is a nice way to start off EDS.  Friends and co-workers alike come by to say hi and have a cocktail or two with us.  This looks like a tradition for "  Commented Steve Tennessen, President Astron Electronics, Inc.  {Click on the image to enlarge it}
                                                                                                                                 

astron sponsors the napm meeting:

Camarillo, CA - May 11th, 2009 --  Astron  Displays at the NAPM dinner in Odyssey Restaurant in Granada Hills.  "The meeting was a success Steve.  I was able to meet a lot of quality buyers and purchasing personnel from many different companies in the Valley."   Commented Richard Powell, Field Sales, Astron Electronics, Inc.

Pictured: Richard Powell, Field Sales San Fernando Valley

astron back in goleta and camarillo:

Goleta and Camarillo, CA - April  7 & 8th, 2009 --  Astron shows its wares at the local ERA table top shows.  These shows are a great way to get our local customers to come and see everything we sell.  "Dennis and Francis, I wanted to pass along my sincere appreciation and a BIG thank you for all your hard work making the two ERA Shows a complete success. These were my first two shows to exhibit at and I saw all the hard work you two put into making this as successful as it was. I know that a lot of sweat and preparation went into this along with a lot of your personal time. I for one am very grateful for all that you two did.."   Commented Richard Powell, Field Sales, Astron Electronics, Inc.

Pictured: Richard Powell, Field Sales San Fernando Valley

astron partners attends the napm and mana spring meeting on strategic selling:

Franklin, OH - March 11th, 2009 --  Richard Powell and Steve Tennessen attend the NAPM & Mana meeting in the San Fernando Valley, put on by the local ISM chapter.  Merle Roberts, CPSM, C.P.M. spoke on "Negotiating from both sides of the Table".  Merle did a wonderful job working both the sales function and the purchasing function into a presentation that we all could learn from.  he was very energetic and asked for audience participation.  I learned a lot from Merle and look forward to seeing him next time he speaks."   Commented Steve Tennessen, President Astron Electronics, Inc.

astron partners with koehlke components, inc.:

Franklin, OH - February 20th, 2009 --  Koehlke Components, Inc. signs Astron Electronics, Inc. as its new representative in Southern CA.  "We are all very excited to become the new representative for Koehlke.  Koehlke is a premier manufacturer of custom cable assemblies for Harsh Environments and for the Military.  "Koehlke will add a high end touch to our linecard and fits in very well with our growth plan in the high end marketplace."   Commented Steve Tennessen, President Astron Electronics, Inc.

astron shows it wares at the md&m show:

Anaheim, CA - February 10th - 12th, 2009 --  For the 6th straight year Astron displays at the MD&M show in Anaheim.  "I did not think it was possible to top last year's show.  With over 178 quality leads and a few HOT requirements, this is turning into the best MD&M show ever.  Many of our current customers and  many new and exciting potential customers stopped by our booth for information on the lines we represent."   Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured from Left to Right: Taylor Whitney, Inside Sales Guru, Debra Reiter, Distribution Manager, and Steve Cuttrell, Field Sales Orange County and Riverside.

astron has third consecutive record year:

Santa Ana, CA - January 7th, 2009 -- 2008 was Astron's best year ever.  "We grew 25% year over year.  Considering 2007 was our the best year ever, we really hit it out of the park this year.  Obliviously, I did not do it alone.  I am lucky to have the best and staff in the industry.  2009 is starting out tough do to the economy, we will see what happens."  Commented Steve Tennessen, President Astron Electronics, Inc.

radio pioneers hi-jinx:

Irvine, CA - December 5th, 2008 -- Steve Tennessen is officially inaugurated into the Radio Pioneers.  Every year at the annual Hi-jinx banquet, new members are sworn in.  "It is quite an honor to be voted in as the newest Radio Pioneer, there is so much tradition and so many icons that have been part of this magical group, to be listed with them is an honor.  I am also the youngest Pioneer and that is very rewarding."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured:  
Back Row from left to right:  Mindy Cadiz, Jason, Rick Degour, Mike and Marcia Singer

Front row from left to right:  Beth Baker & Steve Tennessen

holiday picture:

Irvine, CA - December 5th, 2008 --  From all of us at Astron Electronics, Inc. we wish everyone a Merry Christmas and a prosperous New Year!!!

Pictured:  
Back Row from left to right:  Steve Cuttrell, Mike Singer, Paul Galletta, Steve Tennessen, Richard Powell, Bud Hill.

Front row from left to right:  Beth Baker, Jessica Younghans, Taylor Whitney, Jennifer Droney, Mindy Cadiz, Debra Reiter.

era merit:

Cypress, CA - December 3rd, 2008 --  ERA held its last meeting and event of the year.  Before Steve Turner of Turner Time Management told us how to manage our time better, awards were given out to each board member to thank them for their service.  "I received a small plaque for my efforts on the board as being the membership chairman.  ERA, especially our chapter has helped Astron immensely over the years and I thought it was time to give back to ERA by volunteering my time to the chapter."   Commented Steve Tennessen, President Astron Electronics, Inc.

Click below  to read the December Newsletter as published by Dennis McGillis, Socal ERA Manager.  The news letter also has pictures of other board members who received awards.  December Newsletter

Pictured:  Steve Tennessen shaking hands with Socal ERA president Bill Herold 

dodger playoff game:

Chavez Ravine, CA - October 29th, 2008 --  Rich Unruh and Steve Tennessen go to the Dodger's playoff.  "First Dodger game I have been to in 10 plus years and it was a playoff game.  They lost not only that game but the series to the eventual World-Series Champion Phillies.  We both have a fun time, especially in downtown LA after the game." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Dodger Stadium

the astron annual distribution golf trophy is officially awarded to smd:

Irvine, CA - October 23rd, 2008 --  After engraving SMD's name on the 3rd annual Distribution Golf tournament trophy for the second time in three years, Steve officially delivered to SMD the traveling trophy.  "As you can see by the excited look on Rich Unruh's face, he was extremely proud and happy to be the first two time winner of the Astron Distribution Golf Tournament.  I look forward to Rich coming back next year to defend his title."   Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured:  Rich Unruh, President SMD

radio pioneers in puerto vallarta:

Puerto Vallarta, CA - October 19th, 2008 --  Radio Pioneers go to Puerto Vallarta, for a little fishing, golf and relaxation.  "Puerto Vallarta, is alot of fun.  It was great to go down their with a group of good guys.  the golfing was good, the fishing was even better, but the house and the staff, made the stay enjoyable."   Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured:  Dave Burgener, Vice President, Projections Unlimited, Inc. and Steve Tennessen, holding three Dorado's that we caught.

 texas hold'em results:

Irvine, CA - October 16th, 2008 --  "The Texas Hold'em Tournament was another huge success.  This is a fun way for me to get out and spend time with all of our distributors.  The promotion helps keep our principal name in front of their distributors, motivating them to sell our products versus our competitors. We look forward to next year being even bigger and better, with the addition of our new lines!!!."   Commented Beth Baker, Distribution Manager, Astron Electronics, Inc.

Not pictured is Lynn Warner, First Place winner

Pictured: 

Top left: Debbie Arrin, Straight Road Electronics - winner of Second Place.  

Top Right: Rodney Wright, USI with Beth Baker of Astron, Rodney won Third Place and tied for the most cards given out.

Bottom Left: Debbie Seraphine, SMD - Also tied for the most cards given out.  

Bottom Right: Todd Tintori with Beth Baker - Also tied for the most cards given out.  

   

astron partners with tocos:

Schaumburg, IL - October 1st, 2008 --  Tocos signs Astron Electronics, Inc. as its new representative in Southern CA.  "We are all very excited for the opportunity to represent Tocos.  Tocos is a premier Potentiometer line and is extremely complimentary with our line card and fits in perfectly with our Customer Database."   Commented Steve Tennessen, President Astron Electronics, Inc.

astron receives sales award from methode:

Des Plains, IL - September 17th, 2008 --  Astron received a sales honor from Methode.  "Astron was number four of all representatives is territory sales.  We plan on becoming number 1 in a few years.  The power products are new to Astron, but are a perfect fit with our power product mix."   Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured:  The award

stinger presents at the methode conference:

Des Plains, IL - September 17th, 2008 --  Mike Singer, presented at the Methode annual sales meeting.  "Mike did an excellent job promoting Methode products in San Diego, so Methode asked him to give two separate presentations on customers that he has won big orders with recently.  Mike's presentations were very informative and were well received.  It was a great day for Astron Electronics."   Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Mike Singer handing out presentation samples

astron shows its wares at the oce show:

Costa Mesa, CA - September 11th, 2008 --  Astron had a few booths and a GIANT Semi truck at the "new" OCE Show.  "The show was a huge success this year and after a short break we will be back at it trying to make it an even better event for next year."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Steve Cuttrell, Mindy Cadiz, and Taylor Whitney

methode is power possibilities:

Southern, CA - September 10th, 2008 --  Methode brought its mobile showroom to many of Astron's customers in Southern CA.  "The mobile showroom is a unique selling tool, bringing the best in power technology straight to the customers door.  The showroom is VERY large and brings some maneuvering complexities, but once it is set up, it is a great way for engineers to view our latest and greatest products."   Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Truck outside of Verari

Click here for more pictures

astron partners with w. l. gore:

Santa Ana, CA - September 9th, 2008 --  After months of negotiation and meetings, WL Gore appoints Astron as their new Southern CA representative, their only representative in the US.  "I am very happy to be part of the Gore team.  They have an unique company structure that focuses on growth and team work, together we will grow the territory to new heights."  Commented Steve Tennessen, President Astron Electronics, Inc.

angels baseball:

Anaheim, CA - July 16th, 2008 --  Front row seats behind homeplate for the soon to be world champion Angels!! "Thanks to Rich Unruh for inviting me to the baseball game, great seats, good fun, and as always with Rich good time had by all. Of course it did not hurt that we swept the Red Sox for the series by winning this game! GO ANGELS."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Rich Unruh, President of Surface mount Distribution and Steve Tennessen

 

astron electronics, inc., grows to 12:

Santa Ana, CA - July 10th, 2008 --  Astron grows its sales force to 12 employees.  "Astron's growth continues to push me to hire additional salespeople.  I was very lucky to find two outstanding salespeople to handle the best territory in Southern CA.  Orange County and LA.  Debra and Steve bring outstanding sales ability to our already strong lineup of personnel."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Steve Cuttrell and Debra Reiter

pro boxing and electronics?:

Irvine, CA - June 19, 2008 -- Steve Tennessen was invited to see his first ever pro boxing match.  "Surface Mount Distribution (SMD) President, Rich Unruh asked me if I would like to watch a boxing match and I of course I said yes.  The SMD team sure know how to have a good time, I think the SMD group must have numbered around 30 people.  A great bunch of people and a great time was had by all, thanks Rich!" Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Fights from fight night at the Irvine Marriot

charity golf tournament:

San Clemente, CA - June 10, 2008 -- "I was invited to play with Karen Gau and Dave Burgener at Arroyo Trabuco for a charity called Casa Teresa.  The Gau's spend a lot of time working with this particular charity and I felt privileged to be a part of it.  The charity benefits underage unwed mothers who have children.  Not only did I had a great time golfing, I was able to help others.  That is a great feeling to know that you are helping others.  For more information on how you can help these women, contact Bob Gau at (714) 544-2700."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: DB Coop (Dave Burgener), Chris Castellano, Karen Gau, & Steve Tennessen 

 

neuman golf tournament:

San Diego, CA - June 6, 2008 -- "I was invited to the annual Neuman Golf tournament by Doug Bodenstein owner of the Del Mar Electronic Trade Show.  It is a great industry tournament, long lived and very popular with all of the local manufacturer's, distributors, and representative's.  Beyond the fun of golf, it also benefit's a great charity the Veterans Village of San Diego.  All of the money raised goes to help all or out military veterans from all wars."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Craig Simpson of Tamura, Doug Bedenstein of DMES,  Art Ramariz of Verimar Sales, & Steve Tennessen 

 

imaps table top show and mixer:

Torrance, CA - June 4, 2008 -- Astron displayed their wares at the IMAP's show held at the Proud Bird in Torrance. IMAP's is a show put on by Northrop Grumman and targeted for the military industry. It's an opportunity for engineers to attend from the many firms around the LA region. Astron donated raffle items and manned two tables. Micropac had their own tabletop display and Astron and API Delevan on a separate table. API Delevan also hosted a reception afterwards where many of the engineers came for appetizers and drinks. "It wasn't one of the larger tradeshows being a tabletop show, but was very informative with the seminars and speakers. We were able to meet a few key contacts which we hope to grow into future customers," commented, Mindy Cadiz, General Manager, Astron Electronics, Inc.

Pictured: Invitation to Delevan's social event put together by Astron, depicting all of our lines represented!

astron electronics, inc., partners with oupiin:

Valencia, CA - June 1st, 2008 --  Astron adds Oupiin to its product offering.  "With Methode closing it's connector products division, Astron looked around for a new connector line.  Oupiin offered a very broad range of connectors and could easily cross Methode's connector products, to keep our customers happy.  Welcome aboard!"  Commented Steve Tennessen, President Astron Electronics, Inc.

steven label golf outing:

Walnut, CA - May 31st, 2008 --  Astron sent a foursome to compete in the annual Steven Label golf tournament.  They did not win anything but a good time was had by all.  "For all of you readers out there that think that all reps do is golf.  IT WAS A SATURDAY!  6:30 tee time even.  I call that dedication to your principals.  Seriously, we had a blast and look forward to competing in it for many years to come. That was the first time Mike golfed in 18 years, yea he sucked, but had a good drive once. hehe" Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Mike Stinger, Paul Galletta, Steve Tennessen, & Enrique Loma

astron electronics, exceeding expectations again:

Las Vegas, NV - May 7th, 2008 -- Astron Electronics, Inc. is presented with the plaque for exceeding sales expectations - year over year sales growth.  "We have earned this award 6 out of the 7 years we have represented API Delevan.  Last year was our best sales year ever.  Astron is already on pace in 2008 to break last years sales numbers, just with the samples and quotes on that we are currently waiting on.  Delevan held a very good training session at EDS again this year.  I also want to welcome Kevin Heffler, the newest member of API's management team, to the Delevan family.  I look forward to watching him grow API Delevan to the next level.  Good luck Kevin!!"   Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: On the left is Chuck Wild, Regional Sales Manager.  Pictured in the center, holding Keith Kowasz's Fantasy Football trophy is Jim Bingle, General Manager, and on the right, holding the 2007 sales plaque is Steve Tennessen.

rich unruh shoots 71 to help his team win the eds open:

Las Vegas, NV - May 4th, 2008 -- Semi-pro golfer Rich Unruh shoots a 71, leading his team to a convincing victory over the rest of the field.  Throughout the storied history of the EDS tournament, his 71 is the best score ever recorded.  "I set up a foursome that I thought would be competitive, had I known he was going to shoot under par, I would have put him in my group.  However, Superman is not infallible, if you click on the scorecard to the right you will see that mister Unruh, did lose to mister Tennessen on the back 9 holes at Meadowlark. I can give the game up now knowing I beat the EDS Champ.  By the way later that night Rich lost $400.00 playing blackjack."   Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: the scorecard showing Tennessen beating Unruh on the back 9 at Meadowlark

eds golf tourny:

Las Vegas, NV - May 4th, 2008 -- Astron is the annual EDS Golf tournament sponsor.  The tournament was held on Sunday May 4th.   "This is always a great way to kick off the EDS show.  Astron is very happy to say that they have been the major sponsor of the tournament going on seven years now." Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured Top left:  The First Place Team; Rich Unruh of SMD, Ron Nelson, Tony Myers, and Michael Stein of E-switch.  

Pictured Top Right: Longest Drive, won by Todd McAtee, of Projections Unlimited.

Pictured Bottom Right: Closest to the Pin, won by Chuck Tanzola, of Fusion Source

Pictured Bottom Right: Second Place: Gary and Joan Richterkessing of Heartland Electronics, Ray Grabowski of Isotec, and Tim Boschert of Heartland Electronics.

Pictured All:  Steve Tennessen handing out the trophies.

del mar trade show:

Del Mar, CA - May 1st, 2008 -- Astron display's at the Del Mar Electronics Show at the famous Del Mar racetrack.  "The show was a huge success again this year and I look forward to being there every year, as I have for the past 12 years.  We actually received received two requirements at the show that we should turn into immediate business.  Doug and Julie always do a first class job!  Don't forget to sign up for the Orange County Electronics Show at www.oceshow.com, as soon as possible."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured : Steve Tennessen, Ron Nelson, President of E-switch, and Mike Singer, Astron field sales, San Diego - busy working Astron's booth.

ipod anyone?:

Sorrento Valley, CA - May 1st, 2008 -- Derek Hunsaker, of Novatel Wireless won the iPhone give-away that E-switch was promoting the last few months.  "E-switch always comes up with great promotions and it is nice when your customers win." Commented Steve Tennessen, President Astron Electronics, Inc.

astron electronics, inc., helps era host it's summer social at tijuana's in irvine:

Irvine, CA - April 24th, 2008 -- Astron help's set up the a spring social for all local members. Fifty or so industry reps, distributors, and customers were drawn to the Tia Juana's for drinks, appetizers, and to socialize. "This is a great way to meet with business piers outside the office in a casual atmosphere.  Too many people get caught up in the day to day routine and relationships are put on hold.  It was good to see the industry come together for a fun event. " commented Steven Tennessen, president of Astron. 

Pictured: ERA's banner 

Click here to see more pictures.  

camarillo and goleta trade shows:

Goleta, CA - April 16th & 17th, 2008 -- Astron displays its wares at the Southern CA ERA table top shows in Camarillo and Goleta this week.  "These shows are a great way for us to go out to our customers in these smaller cities to display our principals products.  We received many leads and look to turn them into orders.Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured: Astron's table top display 

astron electronics, inc., partners with ys tech:

Garden Grove, CA - April 1st, 2008 --  Astron welcomed YS Tech to its family of lines represented.  "YS tech brings Astron a broad range of fans to sell.  YS Tech, offers small standard fans to large custom assemblies.  YS Tech is noted for their great customer support, flexibility, and fast turn around on samples and quotes.  Astron looks forward to growing with YS Tech for years to come."  Commented Steve Tennessen, President Astron Electronics, Inc.

astron electronics, inc., again display at the md&m show:

Anaheim, CA - February 13-15th, 2008 -- Astron along with Alden and Steven Label, displayed their wares at the MD&M show. "The show as usual was a huge success with lots of sales leads.   Some of the leads have already become orders and others we are still working on.  We always have good luck at the show, come visit us next year at Booth #982.  I also, would like to thank the principals who helped us monetarily with the sow cost."  Commented Steve Tennessen, President Astron Electronics, Inc.

Pictured : Mindy Cadiz, Beth Baker, Steve Tennessen, and Steve Zuniga, Distribution sales for Elpac, pictured in Astron's booth.

astron electronics, inc., wins bet with api delevan:

Santa Ana, CA - January 25th, 2008 -- After growing the API Delevan business for 6 years in a row, 2006 was Astron's first non growth year, Chuck Wild, Regional Sales manager for API Delevan, asked if Astron could grow the territories sales to not only cover the short fall but grow the line to over a million dollars - a thirty percent increase.  "I said sure, but when we do, I want you to wear a Green Bay Packer jersey to work and if we don't I will wear a Buffalo Bills jersey to work all day.  You can decide on who won that bet and no that is not A J Hawk pictured."  Commented Steve Tennessen, President Astron Electronics, Inc.

astron electronics, inc., has record year:

Santa Ana, CA - January 5th, 2008 -- 2007 was Astron's best year ever.  "Astron grew 20% over the previous years numbers and 2006 was our previous best year ever.  "I could not do it without my great staff of hard working salesmen and the full support from all of our principals.  2008 looks be an even better year, with the addition of a few new lines and employees." Commented Steve Tennessen, President Astron Electronics, Inc.

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