Astron Electronics offers the highest level of professional sales performance to the select manufacturers we represent and is the pinnacle of customer service to the thousands of companies we are privileged to service. For a quarter of a century, Astron has been an invaluable partner to a who’s who of electronics component and systems providers. Specializing in winning new designs for leading edge products, Astron is proud of the time to market, technical, and cost benefits we are able to offer our customers who are conceptualizing and building next generation and mission critical medical, avionics, automotive, industrial, and military products.

Astron Electronics has been a Southern California Manufacturers Representative since 1953. Legendary Jack Berman started the Jack Berman Company in 1953, which was later purchased by Gravely and associates in 1981, and then purchased by Astron Electronics, Inc. in August of 2000. (Astron was originally founded by Steve Tennessen in June of 1994.)

Astron cover’s Southern California, Hawaii, and the State of Baja California Norte, Mexico.

Astron is centrally located in Huntington Beach, with remote offices in Oak Park, and San Diego. All locations are fully equipped to service our customers in a prompt and professional manner. The entire Astron staff has full access to Empowering Systems, a Lotus Notes based CRM software, made especially for manufacturers representatives. Our sales professionals can access and update their accounts at any location from any company issued laptop, iPad, or from their personal phones.

Astron is structured with seven field sales representatives, including a Distribution Manager, and two inside sales personnel for a total of nine employees. We can handle any customer requirement efficiently. For more detailed information about Astron, please review the presentation below.

Steven Tennessen
President & Field Sales (Select Accounts)

Steve is the President and founder of Astron Electronics, Inc. Astron was started in 1994 after a successful stint in distribution. Steve was part owner and CEO of Inductive Components and Crystal, a component distributor based in Orange County. In 2000, Astron, acquired Gravley and Associates a very well-known and well respected manufacturers’ representative firm in Southern California. The successful marriage of the two companies helped Astron grow to become one of the premier manufacturer’s representative firms in Southern California. Steve was educated at the University of Wisconsin-Whitewater in Business. He is an active member of ERA National and Southern CA ERA. Steve was past President of the Southern California ERA Chapter and currently holds the Vice Preseident postition with the Radio Pioneers, an exclusive electronics industry group started in 1929 based solely in Southern CA.

Michael Singer
Field Sales Manager – San Diego & Imperial

Mike is our field sales manager. He brings over 30 years of Sales Management and Field Sales experience, 11 of them with Astron. He is well versed in multiple industrial and technology manufacturing processes. He has a strong background in selling many types of Electronic Components. Mike has a Bachelors Degree in Business from the University of Phoenix. Mike and several of his customers are members of the Palomar Amateur Radio Club in San Diego. He holds an Amateur Extra License. Mike is an active member of the San Diego chapter of ERA, IMAPS, and AFCEA. Mike calls on design engineers, project managers, and purchasing managers to ensure new business.

Beth Tennessen
Distribution Manager & Field Sales (Select Accounts)

Beth has been with Astron for over 10 years. She was promoted from customer service to inside sales and finally to Distribution Manager, where she has spent the last 7 years. She is very involved at all levels of distribution. Incentive programs, Distributor customer calls, and she handles corporate events and trainings for each of our principal’s. Her long term relationships with distribution managers, brings Astron new business opportunties.

Tash Vlasho
Field Sales – LA, Ventura, Santa Barbara, Kern, & San Luis Obispo

Tash graduated from The Ohio State University, with a BA in English and History. Tash has performed as a sales, marketing, and business development executive for the past 25 years. Tash begin his career as a passive and electromechanical manufacturers rep in Southern California before progressing to Managing Partner for silicon valley based Premier Technical Sales, a leading specialty silicon rep organization. As a member of the founding team and Vice President of Sales for Aprisa, Tash helped pioneer the advent of advanced component data residing in searchable databases housed at distributor and manufacturer websites. Today Tash is pleased to bring quality and innovative solutions to the Astron customer base.

James Kutscher
Field Sales – Southern LA, & San Bernardino

James comes to us with a background in metal fabrication equipment sales, electrical estimating and PM sales where he worked for many years as a field salesman covering Southern CA and the border. He has many contacts within our customer base which will allow him to quickly rebuild customer rapport and aid in a seamless transition. With his experience and relationships he has worked directly with facility managers, design engineers, project managers and procurement managers in gaining wins and finding solutions. His experience, professionalism and sales ability will help to ensure Astron new business opportunities and growth.

Jennifer Dinovelli
Office Manager

Jennifer process all sample, quote, and other customer requests for the field salespersonnel. She is automatically copied on emails to the fiels sales staff so she can monitor them while the salespeople are in the field selling. Jennifer process all commissions from the factories and calculates them for the OSR’s. She is responsible for running and managing all principal reports and our ESI CRM Database.

Andrew McFall
Inside Sales

Andrew is currently going to Cal State Fullerton, majoring in Mechanical Engineering. He was previously at Tomlin Scientific, where he was involved with R&D in the lab and QC. Prior to Tomlim, his experience was in sales and customer service. Andrew makes phone calls to existing customers and works to sell them on other lines we represent. All non-focus account sample and quote requests that Astron receives, Andrew will immediately follow up on and try to get them to place an order. He also ensures that all orders placed with Astron turn into repeat business, by following up with the customers after the PO has been shipped. Andrew also supports the outside sales team while they are out on the road. His quick learning skills help him take on any new task we throw his way!

Michelle Nguyen
Inside Sales

Michelle refers new opportunities and qualified leads to an appropriate distribution partner. Reviews and discusses each distributors POS reports with Product Managers to identify new business opportunities. Assists customers and distributors with samples, quotes, orders, and other requests. Provide distributors with up to date literature & marketing material. Train the distributor sales teams on new products and how to identify potential customers. Follow up on all referred trade show, internet, principal, and other marketing leads.